Associate Professor

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Degrees: He received a doctorate in business administration in Marketing from Harvard Business School and a BS in economics and in sociology from Duke University.
Favorite Spot on Campus: Katzen Arts Center
Book Currently Reading: "Is This Anything?" by Jerry Seinfeld
Bio: Professor Lee conducts research in digital marketing, language in social media, and word-of-mouth influence in consumer behavior. Current research topics include virality in word-of-mouth, brand management in social media, and how influencers affect brand perceptions. His research has been featured in publications such as the Sloan Management Review, the Journal of Consumer Psychology, the Journal of Consumer Research and the Journal of Marketing Research, as well as media outlets such as Modern Advertising, The Financial Times, and The Huffington Post.

Prior to joining American University, Lee served on the faculty at MIT Sloan and NYU Shanghai.

See Also: When a Brand Takes a Stand
For the Media: To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.; AU Experts